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Michael Lewis 0004

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affiliation: Washington University in St. Louis, Missouri

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2010 – 2019

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2019
[j5]
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Michael Lewis, Yanwen Wang, Chunhua Wu:
Season Ticket Buyer Value and Secondary Market Options. Mark. Sci. 38(6): 973-993 (2019)
2018
[j4]
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Yanwen Wang, Michael Lewis, David A. Schweidel:
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. Mark. Sci. 37(3): 333-355 (2018)
2016
[j3]
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Yanwen Wang, Michael Lewis, Vishal Singh:
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes. Mark. Sci. 35(1): 55-72 (2016)
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Yanwen Wang, Michael Lewis, Cynthia Cryder, Jim Sprigg:
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. Mark. Sci. 35(4): 565-575 (2016)

2000 – 2009

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2009
[j1]
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Romana Khan, Michael Lewis, Vishal Singh:
Dynamic Customer Management and the Value of One-to-One Marketing. Mark. Sci. 28(6): 1063-1079 (2009)

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